Maintaining your new website is perhaps the most important priority in order to keep visitors coming back. After all, if the information on your website never changes, then there really is not need for them to return once they have already read everything that your site has to offer. Of course, as with anything else, there are many different ways that a website can be updated, and it really is going to depend on the type of website that you have created in the first place.
Before making changes to your website, it is a good idea to make a backup copy just in case there are problems once you have completed your updates. This ensures that you have a fall back in the event that your updates go horribly wrong.
When it comes down to updating your website, there are many tools that are available to make the task less daunting. Composer is a fantastic free editor that is based on the “what you see is what you get” feature. What this means is that as you write or change the code for your website, the program will show you exactly what your webpage will look like in the web browser. This is a great tool because it will help you notice mistakes before you put too much extra work into them.
Having a reliable FTP client to transfer files to and from your web server is also a very important tool in updating your website. After all, once you have created your new or additional files for the website updates, you are going to need to get them on the web server so that your visitors can view them. An excellent choice is FTP_commander. FTP_commander can be downloaded for free from the internet and is very easy to use. It’s Windows Explorer like interface makes transferring files to and from your web server a snap!
The one thing that must be done on a regular basis is a check of the hyperlinks throughout your website. You are going to have to make sure that they all work. A website that has broken links will give visitors an unprofessional impression, which is definitely not good for business. This can be a daunting task for you if your site has grown to a large size, however, there is a fantastic tool called XENU that can be downloaded for free and will do this for you.
It is also very beneficial to use a text editor that is designed specifically for HTML when you are doing your website updates. These allow for simple formatting of the text in your webpage without much knowledge of HTML code. When typing your text, you simply have to select what text you would like to bold, for example, and the editor will automatically insert the HTML tags that are required to accomplish this. Many of these text editors can be downloaded for free online.
Of course, depending on your website, your updating needs are going to vary. What we have discussed here are just a few of the basic tools that will be required when performing your website updates. Many websites will require additional tools and skills depending on their requirements, but one thing is common with all websites. If you want to have repeat visitors, you need to make updates so that they are offered something new and exciting each time they return to your website.
Bring more visitors to your site, that can make it to a winner.