If you want to design own website then it is important that you do so with style and class. Whether the site will be professional or personal, you want to be sure that it grabs attention and keeps it so that visitors continue to come back. Unless you have experience designing websites, this may seem a bit overwhelming for you. Without knowing much about the process you can easily be confused about how to best capture the audience’s attention and hold it. However, it really boils down to three basic things.
- Capture their attention
- Write compelling content
- Give them a reason to come back
Design Own Website to Capture Attention
You may think that this sounds easier than it is, but capturing the attention of your target market is not that difficult. From the moment you begin creating the website you have the ability to think from the perspective of your ideal visitor. And that perspective begins with the name you select.
When you concoct a creative and catchy name you are doing more than making it easy to remember for your visitors. You are also attracting their attention from the very beginning. The name should be one that you like but also one that your visitors will be able to remember, understand and spell easily. The more imaginative you are with the name, the more attention it will grab.
You can also capture attention easily if you have an innovative design and slogan for your website. Both can appeal to your target market and make them want to continue to visit your site. Keeping the design clear and concise while visually appealing will go a long way towards impressing the visitor from the very beginning.
Hold their Attention with the Content
Drawing customers in when you design own website is only part of the battle. You want to keep them there as well. This can only be accomplished if your content is compelling enough to do the job. The type of content you have will vary based on the type of site you are offering.
An online shopping site will need to have plenty of items that a customer is looking for. An informational site will need relevant and current information. A blog will need interesting content that sticks with the theme. A site with forums and chat will need topics that entice visitors to stay.
Regardless of what your site is about, making sure that what you include holds the attention of your guests is essential to its success. Otherwise they will simply leave and find another site that meets their needs.
Bring them Back Again
Having customers that enjoy your website is great, but you want them to keep coming back. In order for this to happen there has to be a reason. This could be consistent updates to products and pricing. It could be that you add new information regularly. There are any number of reasons that a customer may visit your site more than once.
It often requires that you consistently update your site and your content. Then your visitors will know they need to keep checking back to see what is new. They will also tend to recommend your site to others as they often find what they are looking for.
When you design own website you have three goals. Grab your customers attention, hold your customers attention and keep them coming back. All three goals can be accomplished by maintaining a simple and effective design that is stylish, current and always updated.